The Study of Competitive Advantages of Beauty Salon Industry-An Empirical Study of Beauty Salon Business in Taiwan

Author: Chin-Hua Chen

Advisor: ,Wen-Hai Chih - advisor,Feng-Hua Yang - chair,Kun Hung - co-chair

Educational level: Master

Discipline: Business Administration

University: Dong Hwa University

Abstract: As the society and economy changed over time, people・s quality of living has been imporving. The demands of beauty salon business, health industry and leisure products is therefore increasing. This trend not only promots rapid development of service industry, but also encourages people to purchase beauty salon products to release from pressure and follow the fashion. Besides, with the increase of customers・ consuming power and their consumption demands in beauty products, the scale of beauty salon business has been expanding. Beauty Salon Industry is full of potential with large economic scale globally. The management pattern of the Beauty Salon Industry in Taiwan has transformed from single store to franchise. Its services and products have become more pluralized. The environment of the Beauty Salon Industry in Taiwan has changed rapidly in recent years, and the status of keen competition from company to company can obviously be seen. It is worth examining the competitive advantages in Taiwan・s Beauty Salon Industry by analyzing the company "Panco International Beauty Group", since it has become the leading company in Taiwan・s Beauty Salon Industry. By analyzing "Panco" we can identify the company's competitive advantages and explore the factors that determined its success and also its future challenge. We start our research by highlighting the key characteristics of the Beauty Salon Industry. After analyzing the demand and supply requirements of the Beauty Salon Industry, we can identify its key success factors. Then after a brief introduction and then analyzing the strategy of :Panco International Beauty Group;, we can start to identify the company's competitive advantages by analyzing the company・s unique positioning and resources, and comparing those with the above-mentioned key success factors of the Beauty Salon Industry. The main discovery of this research and its main points include: (1)Beauty Salon Industry in Taiwan is facing a change in transition; (2)Should pay attention to upgrade service quality and personnel technology; (3)The establishment of appropriate channel and a wide range of positions; (4) The trend of Diversification.

Visit Source URL

Download full report

Keywords: , Beauty Salon Industry, Resource-Based View (RBV), Key Success Factors (KSF), Competitive Advantages (CA)



Share/Bookmark




More from Dong Hwa University

(view more...) Add to list

Abstract: @@After hundred years of operation, the irrigation and drainage business makes major contributions to the development of Taiwan economy. The investment to the irrigation and drainage infrastructures establish a solid foundation for rapid growth of agricultural production as well as industrial and commercial activities. But the agricultural share in GNP...

(view more...) Add to list

Abstract: The maximum interval subgraph problem(MISP for short)on a graph G is the problem of finding an induced subgraph G'' of G such that G'' is an interval graph with the maximum number of vertices. The maximum connected interval subgraph problem(MCISP for short)is similar to MISP. The difference is the solution...

(view more...) Add to list

Abstract: The purpose of this study is research the process of school relocation in I-Lan County. First, what was the reason for school in I-Lan has to relocate? Second, what was happened during the process of school relocation? Third, who participated in this process? Forth, what kind of construction style did...

More related to Business Administration

(view more...) Add to list

Abstract: @@The purpose of the research on eutrophication is to certify the response strategies for water body eutrophication.According to the procedures, it is necessary to investigate the in situ background, assess the eutrophication level and variation process, and then to evaluate the correlation between the eutrophication factors.@@This research was conducted on...

"Classic Case Studies in Accounting Fraud" (view more...) Add to list

Abstract: Over the past several years, accounting fraud has dominated the headlines of mainstream news. While these recent cases all involve sums of money far in excess of any before, accounting fraud is certainly not a new phenomenon. Since the early days on Wall Street, fraud has consistently fooled the markets,...

"Good-bye, All My Fathers": Modernism, Displacement, and F. Scott Fitzgerald's Fiction of the Early 1930s (view more...) Add to list

Abstract: F. Scott Fitzgerald’s fiction of the early 1930s presents meaningful attempts by male protagonists to critically examine the ideals and values of their fathers (or, America) and through this examination to arrive at affirmative self-knowledge in the face of a decaying, destructive world. My thesis identifies and explores an important...